
New Branch Opening at Ipsum Mall
We're excited to announce our newest flagship store. Come visit us for exclusive opening-day deals.
May 30, 2026
Our biggest seasonal drop yet is here. New silhouettes, refreshed colorways, and a few surprises we've been sitting on for months.
We've been quiet for a few months. Heads down, working. And now it's time to show you what we've been building.
The Summer 2026 drop is our largest seasonal release to date — 24 new SKUs across four categories, with a design direction that's cleaner and more considered than anything we've put out before.
Here's your first look.
This season's theme is "Everyday Elevated". We kept asking ourselves: what does a perfect Tuesday look like? Not a photoshoot Tuesday — a real one. Errands, a coffee with a friend, a walk that turns into an afternoon out.
The answer shaped everything. Softer fabrications. Slightly longer silhouettes. Colors that feel like the season without screaming it.
Our best-selling classic tee, now in six new washed tones. The process gives each piece a lived-in feel from day one, with subtle variation that makes every garment slightly unique.
New colors: Washed Sage, Faded Terracotta, Dusty Blue, Vintage Bone, Washed Plum, Sun-Bleached Olive.
Our most-requested product this year. A relaxed-fit overshirt in a cotton-linen blend — breathable, textured, and incredibly easy to wear. Available in 4 colors.
Perfect over a tee, at the beach, at a rooftop dinner. This one does it all.
Finally. We know you've been asking. Two fits — a classic 7-inch inseam and a longer 9-inch option for those who prefer more coverage. Clean side seams, no branding on the leg.
A summer hoodie sounds like a contradiction. It isn't. Made from a 240g French terry, it's light enough for cool evenings without being too heavy for warm ones. A year-round essential with a warm-season weight.
| Date | What's Live | |------|-------------| | June 5 | Washed Tees + Linen Overshirt | | June 12 | Shorts (both fits) | | June 19 | Summer Hoodie + surprise collab piece |
All items drop at 12:00 PM EST on their respective dates.
Subscribe to our newsletter. That's it. Newsletter subscribers get a 30-minute early access window before items go live publicly. Some colorways sold out in under 10 minutes during our last drop — so the head start matters.
Every item in this drop was made in limited quantities. We do this intentionally — we'd rather sell out than overproduce and discount. When it's gone, it's gone.
If you see something you like: don't wait.
Summer 2026. It's going to be a good one.

We're excited to announce our newest flagship store. Come visit us for exclusive opening-day deals.
We partnered with Studio Clay — the independent design studio behind some of the most distinctive graphics of the past two years. Here's the full story.