Clothing Care 101

Your APEOLOGY tee is more than fabric. It's a statement. Here's how to keep it looking as sharp as the day it arrived.

Wash Cold, Always

Hot water is the enemy of premium prints. Always wash on cold (30°C max) to preserve the design and prevent shrinkage.

Turn It Inside Out

Flip your tee inside out before washing. This protects the print from friction and keeps colors vivid wash after wash.

Skip the Dryer

Air dry when possible. If you must use a dryer, use low heat. High heat breaks down fabric fibers and degrades prints over time.

Iron with Care

Never iron directly on the print. Turn inside out and use medium heat. Your primate stays looking sharp.

Storage

Fold, don't hang. Hanging stretches the collar over time. Keep it folded and your tee maintains its shape.

Built Different means treated different. Your APEOLOGY gear deserves the care.